Research Articles

Millennials’ perception towards adaption and intention of m-banking: Experience from a developing country

Authors

  • Noman Hasan Mawlana Bhashani Science and Technology University

    noman.hasan@example.org

  • Md. Shahed Mahmud Mawlana Bhashani Science and Technology University
  • Abdul Gaffar Khan Mawlana Bhashani Science and Technology University
  • Reshma Pervin Lima Mawlana Bhashani Science and Technology University
  • Shiblu Miah Mawlana Bhashani Science and Technology University

Abstract

In recent years, m-banking has been developed rapidly around the world. The research aims to measure millennials’ perception towards adaption and intention of m-banking from a developing country’s perspective. A PLS-SEM modeling approach was performed to test the hypothetical model. The empirical results reveal that perceived ease of use, perceived security and privacy, and perceived cost significantly affect the millennials’ attitude to adopt m-banking. In contrast, perceived usefulness and perceived self-efficacy have an insignificant effect. Furthermore, attitude towards adopting m-banking significantly impacts adoption and intention among millennials. Practical and theoretical implications have been identified based on the study results.

Keywords:

Gen-Y TAM attitude PLS-SEM Bangladesh

Article information

Journal

Journal of Global Business Insights

Issue

Vol. 9 No. 2

Pages

131-147

Published

2024-12-30

How to Cite

Hasan, N., Mahmud, M. S., Khan, A. G., Lima, R. P., & Miah, S. (2024). Millennials’ perception towards adaption and intention of m-banking: Experience from a developing country. Journal of Global Business Insights, 9(2), 131-147. https://doi.org/10.5038/2640-6489.9.2.1288

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